{"id":60460,"date":"2024-11-15T17:21:05","date_gmt":"2024-11-15T14:21:05","guid":{"rendered":"https:\/\/www.englishcentral.com\/blog\/?p=60460"},"modified":"2024-11-19T14:04:12","modified_gmt":"2024-11-19T11:04:12","slug":"cross-cultural-communication","status":"publish","type":"post","link":"https:\/\/www.englishcentral.com\/blog\/en\/news\/cross-cultural-communication\/","title":{"rendered":"Cross-Cultural Communication"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>Cross-Cultural Communication Course<br \/>\n<\/strong><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey wpb_content_element  wpb_content_element\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span class=\"vc_sep_line\"><\/span><\/span>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Have you ever struggled to teach your students how to effectively communicate across cultures? Has it been difficult for you to find reliable, adaptable, and straight-to-the-point teaching materials and resources for teaching topics such as intercultural awareness, cultural differences regarding communication styles, social norms, values, etc.?<\/p>\n<p>If your answer is \u201cyes\u201d, then fret no more! EnglishCentral\u2019s Cross-Cultural Communication Course (the first of its kind for the Japanese market!)  is here to help overcome these and many other of the pedagogical challenges of teaching intercultural communication. Leveraging the sound application of leading theories on intercultural communicative development and harnessing the power of AI, we have created the ultimate teaching companion that will elevate your ability to get through to your students the importance of developing intercultural communication skills in today\u2019s complex, globalized world.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><strong><em>So, how do we do it?<\/strong><\/em><\/h2>\n<p>All major theoretical models on <em>intercultural communicative competence<\/em> (such as <em>Bennett\u2019s DMIS, Byram\u2019s MICC, Moran\u2019s Cultural Knowings Framework, Van Dyne\u2019s Four Factor CQ Model, Deardorff\u2019s PMIC and Shaules\u2019 DMLL<\/em>) posit its development as a process. We, at EnglishCentral, see this process as akin to sowing the seed of intercultural awareness in the student. As such, we believe that being an intercultural communication teacher is much more similar to being a gardener, instead than being an actual teacher. You plant the seed in your students, and you use your classes and lesson plans to water this seed, whilst at the same time guiding your students on how to care for this plant&#8230; for it to eventually  germinate into a big, beautiful tree. Moreover, these theoretical models also describe the <em>intercultural communicative competence<\/em> development process as a highly <em>introspective<\/em> one. In this sense, think that, for example,  a lesson that exposes a student to having to reflect upon a cultural difference they might need to face in their future professional life, is like making sure that the seed you planted gets enough sunlight. Making them reflect critically about how they view their own (as well as foreign) culture is like watering the plant. You get the idea.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/7993509-1024x634.png\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"7993509\" srcset=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/7993509-1024x634.png 1024w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/7993509-300x186.png 300w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/7993509-768x475.png 768w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/7993509-1536x951.png 1536w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/7993509.png 1683w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>In this sense, our course starts, first and foremost, with preparing the ground for planting the seed. The first two weeks concentrate on developing your students&#8217; <em>discursive competence<\/em>. Why start here you might ask? Well, because in the span of 12 weeks (or 24 if you sign up for the second semester as well!) the \u201cwatering the plant\u201d kind of activities involve interacting with MiMi, our AI-powered chatbot that will guide the student towards critically reflecting upon cultural differences. For these interactions to lead towards meaningful, <em>introspective<\/em> reflections about the student\u2019s own culture in juxtaposition to other cultures, it is necessary for the student to develop the <em>pragmatic awareness<\/em> needed for structuring speech in a way that can lead toward critical self-reflections.  Under this context, the first week concentrates on teaching the A++Q System, which is a patterned way of interacting that potentially leads to deeper, more meaningful introspections.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<video width=\"100%\" controls poster=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/vid-thumb-1.jpg\">\n  <source src=\"https:\/\/cdna.englishcentral.com\/dialogs\/44327\/videoh264_44327_20241106001343.mp4\" type=\"video\/mp4\">\n  Your browser does not support the video tag.\n<\/video>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Once that groundwork has been laid out, then comes the actual <em>intercultural communicative competence<\/em> development. Each unit (week) of the course is comprised by 5-6 videos and their accompanying reflective chat with MiMi. Each of the weekly videos are ordered in level of complexity: the first ones tend to be about simpler, more concrete topics; whilst the latter ones tend to grow in complexity. Equally, all topics of the course are organized following this pattern: the first few weeks deal with <em>surface culture-related<\/em> themes ( food, music, art, etc) and then they progressively enter into <em>deep culture<\/em> territory ( social norms, values, the concept of culture in itself, etc). Furthermore, MiMi, our chatbot, has been designed to dynamically identify the students\u2019 reactions towards cultural differences, and react with thought-provoking responses when students reject, feel puzzled by, or show willingness to adapt or assimilate elements from other cultures. For instance, after watching a video about how children react to breakfast foods from around the world \u2026.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<video width=\"100%\" controls poster=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/Ekran-Resmi-2024-11-15-15.21.32.jpg\">\n  <source src=\"https:\/\/cdna.englishcentral.com\/dialogs\/44069\/videoh264_44069_20240918232502.mp4\">\n  Your browser does not support the video tag.\n<\/video>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>\u2026 then, students will chat with MiMi about this video, and she will dynamically adapt to the students&#8217; reactions\/thoughts in a way that should lead them towards <em>introspective<\/em> self-reflections about not only food across cultures, but also about cultural differences in general. Try it for yourself!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element roleplay-trigger\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div onclick=\"showRoleplay()\" style=\"width: 100%; text-align:center; margin: 0 auto; cursor: pointer\">\n    <img decoding=\"async\" src=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/conversations-button-postid60460.png\" style=\"width: 50%\">\n<\/div>\n<script>\n    function showRoleplay() {\n         document.querySelector('#mimi-telephone-image').classList.add(\"d-none\");\n         document.querySelector('#roleplay-container-60460').classList.remove(\"d-none\");\n    }\n    document.addEventListener(\"DOMContentLoaded\", (event) => {\n    document.querySelector('#mimi-telephone-image').addEventListener('click', () => {\n         showRoleplay();\n    })\n  });\n    \n<\/script>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"roleplay-container-60460 d-none\" id=\"roleplay-container-60460\">\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div style=\"text-align: center\">\n    <img decoding=\"async\" id=\"mimi-telephone-image\" class=\"roleplay-trigger\" src=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/conversations-cover-postid60460.png\" style=\"margin: 0 auto; width: 70%\">\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>As the course progresses, your students will delve into increasingly higher levels of intercultural awareness and self-reflection. In other words, the pedagogical logic of this course is <em>inductive<\/em>, as opposed to <em>deductive<\/em>. It builds upon simple, concrete levels of knowledge about cultural differences, chaining them week after week towards deeper, more complex, and abstract themes on intercultural communication. In addition, although taking the course does imply the acquirement of relevant knowledge about intercultural communication, its main focus is, actually, the <em>introspective self-growth<\/em> that results from reflecting upon that knowledge!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><strong><em>Ok but\u2026.  why does teaching Intercultural Communication matter anyway? Why get it from EnglishCentral in the first place??<\/em><\/strong><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Well, imagine English being a bridge that connects two islands: your own culture (island #1) with another person\u2019s culture (island #2).<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"1920\" height=\"656\" src=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/ccccc_Mesa-de-trabajo-1-03.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"ccccc_Mesa de trabajo 1-03\" srcset=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/ccccc_Mesa-de-trabajo-1-03.png 1920w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/ccccc_Mesa-de-trabajo-1-03-300x103.png 300w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/ccccc_Mesa-de-trabajo-1-03-1024x350.png 1024w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/ccccc_Mesa-de-trabajo-1-03-768x262.png 768w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/ccccc_Mesa-de-trabajo-1-03-1536x525.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Learning English allows you to cross the bridge\u2026 but wouldn\u2019t this trip be more interesting if you could also learn how to navigate island #2 once you reach it?<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"1920\" height=\"656\" src=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/ccccc_Mesa-de-trabajo-1-02.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"ccccc_Mesa de trabajo 1-02\" srcset=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/ccccc_Mesa-de-trabajo-1-02.png 1920w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/ccccc_Mesa-de-trabajo-1-02-300x103.png 300w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/ccccc_Mesa-de-trabajo-1-02-1024x350.png 1024w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/ccccc_Mesa-de-trabajo-1-02-768x262.png 768w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/ccccc_Mesa-de-trabajo-1-02-1536x525.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 15px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Furthermore, the tangible benefits of taking our course are manifold:<\/p>\n<p>1- Developing <em>intercultural communicative competence<\/em> dramatically affects your professional outlook, in terms of the kinds of jobs you can apply to and are eligible for. For instance, being able to effectively communicate with people from other cultures could lead, among many other things,  to having a higher chance of getting promoted to a job that involves interacting with foreigners!<\/p>\n<p>2- The critical thinking skill development that results from taking this course is transferable to a myriad of other scenarios in your studies, life and professional activities. You will become more acute in perceiving the world and you will learn to construe rock-solid arguments when expressing your opinions.<\/p>\n<p>3- The course will open your mind towards learning about the rich diversity of our world, learning to be more tolerant of differences and inclusive of other people\u2019s worldviews.<\/p>\n<p>4- The possibilities for personal growth are almost limitless. Learning intercultural communication is, rather than learning about other cultures, more about learning about your own culture, yourself and the ways you might be unintentionally hampering your improvement as a human being.<\/p>\n<p>5- The EnglishCentral Difference: do you want to improve your intercultural communication skills while at the same time improving your English skills? No worries! We got you covered! EnglishCentral\u2019s leading educational platform will not only help you improve your conversational skills, but also your listening, vocabulary, grammar and even writing skills!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 25px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/www.englishcentral.com\/course\/8423\" target=\"_self\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"584\" height=\"108\" src=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/cta-blog-3.png\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"cta-blog-3\" srcset=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/cta-blog-3.png 584w, https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/cta-blog-3-300x55.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 25px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style>.contact-us.d-none { display: block !important; }<\/style>\n<div class=\"contact-us d-none\">\n<style>\r\n    .form-control {\r\n        appearance: none;\r\n        background-clip: padding-box;\r\n        background-color: #fff;\r\n        border: 1px solid #dee2e6;\r\n        border-radius: 0.375rem !important;\r\n        color: #212529;\r\n        display: block;\r\n        font-size: 1rem;\r\n        font-weight: 400;\r\n        line-height: 1.5;\r\n        padding: .375rem .75rem;\r\n        transition: border-color .15s ease-in-out, box-shadow .15s ease-in-out;\r\n        width: 380px;\r\n        margin-top: 12px;\r\n        font-family: \"Helvetica Neue\",helvetica,arial,sans-serif !important;\r\n    }\r\n    .cu-submit-btn {\r\n        background-color: #d31826;\r\n        max-width: 380px; \r\n\t\twidth: 100%;\r\n        color: #fff; \r\n        font-weight: 300;\r\n        font-family: \"Helvetica Neue\",helvetica,arial,sans-serif !important;\r\n        border-radius: 0.2rem;\r\n        font-size: 1rem;\r\n        padding: 0.6rem 0;\r\n        margin-top: 16px;\r\n    }\r\n\r\n    .cu-submit-btn.disabled {\r\n        background-color: #FF7F7F;\r\n    }\r\n\r\n    input::-webkit-outer-spin-button,\r\n    input::-webkit-inner-spin-button {\r\n        -webkit-appearance: none;\r\n        margin: 0;\r\n    }\r\n    input[type=number] {\r\n        -moz-appearance: textfield;\r\n    }\r\n    input:focus, input:active, textarea:focus, textarea:active {\r\n        outline: none;\r\n    }\r\n    .input-message {\r\n        align-self: flex-start; \r\n        margin-top: 0.25rem; \r\n        color: #fff; \r\n        font-weight: bold;\r\n        display: none;\r\n\t\ttext-align: left;\r\n\t\tfont-size: 14px;\r\n\t\tpadding: 0.5em;\r\n\t\twidth: 100%;\r\n\t\tcolor: red;\r\n\t\tmargin-top: 0.5em;\r\n\t\tmargin-bottom: 0;\r\n    }\r\n\t\r\n\t.cu-form {\r\n\t\twidth: 380px;\r\n\t\tmargin: 30px auto; \r\n\t\ttext-align: center;\r\n\t}\r\n\t\r\n\t@media (max-width: 767.98px) {\r\n\t\t.cu-form {\r\n\t\t\twidth: auto; \r\n\t\t}\r\n\t}\r\n\t\r\n\t.required-reminder {\r\n\t\talign-self: flex-start;\r\n\t\tmargin-top: 0.25rem;\r\n\t\tcolor: #fff;\r\n\t\tfont-weight: bold;\r\n\t\ttext-align: left;\r\n\t\twidth: 100%;\r\n\t\tmargin-bottom: 0;\r\n\t\tfont-size: 0.9em;\r\n\t\tdisplay: none;\r\n\t}\r\n<\/style>\r\n<script>\r\n    let inputErrorStates = {\r\n        \"cu-fname-input\": false,\r\n        \"cu-lname-input\": false,\r\n        \"cu-email-input\": false,\r\n        \"cu-org-input\": false,\r\n        \"cu-message-textarea\": false,\r\n    }\r\n\r\n\tfunction checkErrorReminder() {\r\n\t\tlet hasError = 0;\r\n        document.querySelector(`#required-reminder`).style.display = \"none\";\r\n        [...document.querySelectorAll(\".form-control.required\")].map(inputEl => {\r\n            inputErrorStates[inputEl.id] = inputEl.value.length === 0 ? true : false;\r\n\t\t\tif (inputErrorStates[inputEl.id]) {\r\n\t\t\t\thasError = 1;\r\n\t\t\t}\r\n        })\r\n\t\t\r\n\t\tif (hasError == 1) {\r\n\t\t\tdocument.querySelector(`#required-reminder`).style.display = \"block\";\r\n\t\t}\r\n    }\r\n\t\r\n\tfunction validateEmail(email) {\r\n\t  return String(email)\r\n\t\t.toLowerCase()\r\n\t\t.match(\r\n\t\t  \/^(([^<>()[\\]\\\\.,;:\\s@\"]+(\\.[^<>()[\\]\\\\.,;:\\s@\"]+)*)|.(\".+\"))@((\\[[0-9]{1,3}\\.[0-9]{1,3}\\.[0-9]{1,3}\\.[0-9]{1,3}\\])|(([a-zA-Z\\-0-9]+\\.)+[a-zA-Z]{2,}))$\/\r\n\t\t);\r\n\t}\r\n\t\r\n    document.addEventListener(\"DOMContentLoaded\", () => {\r\n        [...document.querySelectorAll(\".form-control.required\")].map(inputEl => {\r\n            inputEl.addEventListener(\"input\", (inputEvent) => {\r\n                inputErrorStates[inputEvent.target.id] = inputEvent.target.value.length === 0 ? true : false;\r\n\t\t\t\tif (inputEvent.target.id == \"cu-email-input\") {\r\n\t\t\t\t\tif (inputEvent.target.value.length != 0) {\r\n                \t\tinputErrorStates[inputEvent.target.id] = validateEmail(inputEvent.target.value) ? false : true;\r\n\t\t\t\t\t}\r\n\t\t\t\t}\r\n                document.querySelector(`#${inputEvent.target.id}-error`).style.display = inputErrorStates[inputEvent.target.id] ? \"block\" : \"none\";\r\n\t\t\t\tcheckErrorReminder();\r\n            })\r\n        })\r\n\r\n        document.querySelector(\"#cu-submit-btn\").addEventListener(\"click\", submitEvent => {\r\n            submitEvent.preventDefault();\r\n            syncErrorMessagesDisplay();\r\n            if (hasError()) {\r\n                return;\r\n            }\r\n            createSalesforceRequest(getSalesforceRequestParams());\r\n            createZendeskRequest(getZendeskRequestParams());\r\n        })\r\n    });\r\n\r\n    function hasError() {\r\n        return Object.entries(inputErrorStates).some(([key, value]) => value);\r\n    }\r\n\r\n    function syncErrorMessagesDisplay() {\r\n        [...document.querySelectorAll(\".form-control.required\")].map(inputEl => {\r\n            inputErrorStates[inputEl.id] = inputEl.value.length === 0 ? true : false;\r\n            document.querySelector(`#${inputEl.id}-error`).style.display = inputErrorStates[inputEl.id] ? \"block\" : \"none\";\r\n\t\t\tcheckErrorReminder();\r\n        })\r\n    }\r\n\r\n    function clearInputs() {\r\n        [...document.querySelectorAll(\".form-control\")].map(inputEl => {\r\n            inputEl.value = \"\";\r\n        })\r\n    }\r\n\r\n    function createZendeskRequest(params) {\r\n        var xhr = new XMLHttpRequest();\r\n        xhr.onreadystatechange = function() {\r\n            if (xhr.readyState == XMLHttpRequest.DONE) {\r\n                resetSubmitInProgress();\r\n                const status = xhr.status;\r\n                if (status === 0 || (status >= 200 && status < 400)) {\r\n                    document.querySelector(\"#cu-submit-confirmation\").style.display = \"block\";\r\n                    clearInputs();\r\n                } else {\r\n                    document.querySelector(\"#cu-submit-error\").style.display = \"block\";\r\n                }\r\n            }\r\n        }\r\n        xhr.open(\"POST\", \"https:\/\/englishcentral.zendesk.com\/api\/v2\/requests.json\", true);\r\n        xhr.setRequestHeader('Content-Type', 'application\/json');\r\n        setSubmitInProgress();\r\n        xhr.send(JSON.stringify(params));\r\n    }\r\n\t\r\n\tfunction createSalesforceRequest(params) {\r\n\t\tif (!params?.campaignId) {\r\n\t\t\treturn;\r\n\t\t}\r\n        var xhr = new XMLHttpRequest();\r\n        xhr.onreadystatechange = function() {\r\n            if (xhr.readyState == XMLHttpRequest.DONE) {\r\n                const status = xhr.status;\r\n                if (status === 0 || (status >= 200 && status < 400)) {\r\n\t\t\t\t\tconsole.log(\"SF Lead Sent\");\r\n                }\r\n            }\r\n        }\r\n        xhr.open(\"POST\", \"https:\/\/www.englishcentral.com\/blog\/wp-json\/salesforce\/v1\/web2lead\", true);\r\n        xhr.setRequestHeader('Content-Type', 'application\/json');\r\n        xhr.send(JSON.stringify(params));\r\n    }\r\n\r\n    function getZendeskRequestParams() {\r\n        let inputData = {\r\n            fname: document.querySelector(\"#cu-lname-input\").value,\r\n            lname: document.querySelector(\"#cu-fname-input\").value,\r\n            email: document.querySelector(\"#cu-email-input\").value,\r\n            phone: document.querySelector(\"#cu-phone-input\").value,\r\n            country: document.querySelector(\"#cu-country-input\").value,\r\n            organization: document.querySelector(\"#cu-org-input\").value,\r\n            employeeCount: document.querySelector(\"#cu-emp-count-input\").value,\r\n            message: document.querySelector(\"#cu-message-textarea\").value,\r\n        }\r\n        return {\r\n            request: { \r\n                requester: { name: `${inputData.fname} ${inputData.lname}`}, \r\n                subject: \"Contact Request\", \r\n                comment: { body: Object.entries(inputData).map(([key, value]) => `${key}: ${value}`).join(\"\\n\") }\r\n            }\r\n        }\r\n    }\r\n\t\r\n\tfunction getSalesforceRequestParams() {\r\n        return {\r\n            'firstName': document.querySelector(\"#cu-lname-input\").value,\r\n            'lastName': document.querySelector(\"#cu-fname-input\").value,\r\n            'company': document.querySelector(\"#cu-org-input\").value,\r\n            'phone': document.querySelector(\"#cu-phone-input\").value,\r\n            'email': document.querySelector(\"#cu-email-input\").value,\r\n            'country': document.querySelector(\"#cu-country-input\").value,\r\n            'employees': document.querySelector(\"#cu-emp-count-input\").value,\r\n            'segment': \"School\",\r\n            'message': document.querySelector(\"#cu-message-textarea\").value,\r\n            'leadSource': \"Website\",\r\n            'campaignId': document.querySelector(\"#cu-campaignid-input\").value,\r\n            'csd': new Date().getTime()\r\n        }\r\n    }\r\n\r\n    function setSubmitInProgress() {\r\n        document.querySelector(\"#cu-submit-btn\").style.display = \"none\";\r\n        document.querySelector(\"#cu-submit-btn-disabled\").style.display = \"block\";\r\n    }\r\n\r\n    function resetSubmitInProgress() {\r\n        document.querySelector(\"#cu-submit-btn\").style.display = \"block\";\r\n        document.querySelector(\"#cu-submit-btn-disabled\").style.display = \"none\";\r\n    }\r\n<\/script>\r\n<div style='padding: 20px; background-color: #891019; width: 100%; font-family: \"Helvetica Neue\",helvetica,arial,sans-serif !important; background-image: url(https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/05\/contact-us-bg.png); background-size: contain; background-repeat: no-repeat;'>\r\n<div style=\"padding: 30px 30px\">\r\n<h2 style=\"text-align: center; color: #fff; font-weight: 300\">Please fill out this form to request a product demo and a free trial<\/h2>\r\n<\/div>\r\n\t<form class=\"cu-form\">\r\n\t\t<div style=\"display: flex; flex-direction: column; align-items: center;\">\r\n\t\t\t<input type=\"hidden\" id=\"cu-campaignid-input\" value=\"701GB000002NXsDYAW\">\r\n\t\t\t<input type=\"text\" placeholder=\"*Your First Name\" id=\"cu-fname-input\" class=\"form-control required\">\r\n\t\t\t<span id=\"cu-fname-input-error\" class=\"input-message alert alert-danger\">Please enter your first name<\/span>\r\n\t\t\t<input type=\"text\" placeholder=\"*Your Last Name\" id=\"cu-lname-input\" class=\"form-control required\">\r\n\t\t\t<span id=\"cu-lname-input-error\" class=\"input-message alert alert-danger\">Please enter your last name<\/span>\r\n\t\t\t<input type=\"email\" placeholder=\"*Your Email\" id=\"cu-email-input\" class=\"form-control required\">\r\n\t\t\t<span id=\"cu-email-input-error\" class=\"input-message alert alert-danger\">Please enter your valid email<\/span>\r\n\t\t\t<input type=\"tel\" placeholder=\"Your Phone (with country code)\" id=\"cu-phone-input\" class=\"form-control\">\r\n\t\t\t<input type=\"text\" placeholder=\"Country\" id=\"cu-country-input\" class=\"form-control\">\r\n\t\t\t<input type=\"text\" placeholder=\"*Affiliation\/Organization\/Company\" id=\"cu-org-input\" class=\"form-control required\">\r\n\t\t\t<span id=\"cu-org-input-error\" class=\"input-message alert alert-danger\">Please enter your Affiliation\/Organization\/Company<\/span>\r\n\t\t\t<input type=\"number\" placeholder=\"Learner Count\" id=\"cu-emp-count-input\" class=\"form-control\">\r\n\t\t\t<textarea style=\"resize: none; height: 150px\" placeholder=\"*Message\" id=\"cu-message-textarea\" class=\"form-control required\"><\/textarea>\r\n\t\t\t<span id=\"cu-message-textarea-error\" class=\"input-message alert alert-danger\">Please enter a message<\/span>\r\n\t\t\t<button id=\"cu-submit-btn\" class=\"cu-submit-btn\">Contact Us<\/button>\r\n\t\t\t<div class=\"required-reminder\" id=\"required-reminder\">* Please complete required fields<\/div>\r\n\t\t\t<button id=\"cu-submit-btn-disabled\" class=\"cu-submit-btn disabled\" disabled style=\"display: none; padding: 0\">\r\n\t\t\t\t<!-- GIF generated with loader.io with bg hex matching disabled button -->\r\n\t\t\t\t<img decoding=\"async\" width=50 src=\"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/10\/Spinner@1x-1.0s-200px-200px-1.gif\" alt=\"\">\r\n\t\t\t\t<span>Sending<\/span>\r\n\t\t\t<\/button>\r\n\t\t\t<div class=\"input-message alert alert-success\" id=\"cu-submit-confirmation\">\r\n\t\t\t\t<img decoding=\"async\" style=\"float: left;\" width=25 src=\"https:\/\/img.icons8.com\/?size=100&id=63262&format=png&color=000000\" alt=\"\">\r\n\t\t\t\t<span style=\"float: left;margin-left: 7.5px;line-height: 25px;color: #0a3622;\">We have received your request!<\/span>\r\n\t\t\t<\/div>\r\n\t\t\t<span id=\"cu-submit-error\" class=\"input-message\">There's been a problem, please try later.<\/span>\r\n\t\t<\/div>\r\n\t<\/form>\r\n<\/div>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","yb_wpb_post_custom_css":""},"excerpt":{"rendered":"<p>EnglishCentral delivers premium live English lessons enhanced by AI-driven e-learning, specially designed for Corporate English training.<\/p>\n","protected":false},"author":14,"featured_media":60485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[734],"tags":[],"class_list":["post-60460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"image_url":"https:\/\/www.englishcentral.com\/blog\/wp-content\/uploads\/2024\/11\/Cross-Cultural-Communication.png","author_name":"bora.ege.turan","_links":{"self":[{"href":"https:\/\/www.englishcentral.com\/blog\/wp-json\/wp\/v2\/posts\/60460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.englishcentral.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.englishcentral.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.englishcentral.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.englishcentral.com\/blog\/wp-json\/wp\/v2\/comments?post=60460"}],"version-history":[{"count":26,"href":"https:\/\/www.englishcentral.com\/blog\/wp-json\/wp\/v2\/posts\/60460\/revisions"}],"predecessor-version":[{"id":60540,"href":"https:\/\/www.englishcentral.com\/blog\/wp-json\/wp\/v2\/posts\/60460\/revisions\/60540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.englishcentral.com\/blog\/wp-json\/wp\/v2\/media\/60485"}],"wp:attachment":[{"href":"https:\/\/www.englishcentral.com\/blog\/wp-json\/wp\/v2\/media?parent=60460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.englishcentral.com\/blog\/wp-json\/wp\/v2\/categories?post=60460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.englishcentral.com\/blog\/wp-json\/wp\/v2\/tags?post=60460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}